The Marketing Manager II is responsible for the development of the strategies and implementation approaches that will grow account acquisition through the acquisition and retention channels that have been developed by Business Development. The role will have accountability with Business Development for the achievement of corporate acquisition goals.

This position will work with product development in the creation of new retail and new vertical products and enhancements to improve acquisition and retention and will report to the Vice President of Acquisition Marketing.

Responsibilities:

 Responsible for the overall performance of acquisition and retention efforts within specified channels

 Establish effective revenue proxies and manage costs and resources appropriately

 Defining (through analysis) new opportunities for acquisition based upon modeling, benchmarking, and process improvement

 Establishing the strategic framework for the evolution and improvement of acquisition and the associated plans

 Define new marketing programs that will enhance the acquisition penetration through established channels, to include segmentation, product presentation and packaging and pricing

 With brand management, establish appropriate product packaging and branding programs to enable better performance acquisition

 Project manage the marketing components of new relationship implementations

 Work with product management to evolve new products or feature functionality for existing or new segments

 Establish appropriate communication programs for the enhancement of acquisition of customers

 Define and implement cross-sell and up-sell programs

 Direct the development of NetSpend's customer acquisition strategy

 Establish best practices for customer acquisition in the retail and new verticals channels

 Interface with multiple business areas to serve internal customer needs in marketing

 Create and implementmarketingtest plans

 Analyze results of lead programs - cost per lead, response rate, conversion, etc.

 Manage budgets related to these activities

Skills/Education/Experience:

 5-8 years of progressive responsibility in Strategic Marketing, with the track record to prove success in revenue generation through marketing efforts

 Bachelorâs Degree, preferably in Marketing or Business Administration preferred or equivalent experience

 Strong working knowledge of multiple forms of media - print advertising, outdoor advertising, direct mail, and point-of-sale

 Experience successfully coordinating and managing small to large-scale projects from creation through implementation

 Excellent written and verbal communication skills

 Experience supporting business development and a field sales team

 Solid project management skills

 Strong work ethic with the ability to multi-task in a fast-paced environment

 Ability to work in a collaborative environment with internal and external partners, vendors, and customers

 Conceptual thinker who thinks about business problems in a new way and clarifies the key issues in complex situations. Ability to develop creative approaches to business needs

 Experience with analysis (financial and other) ofmarketingprograms and able to determine the effectiveness ofmarketingefforts and summarize for discussions with senior management

 Proven track record implementing effective customer acquisition and retention strategies with measurable P&L success

 All eligible candidates must be able to meet NetSpendâs Background Check policy: able to pass drug test; no felonies and/or misdemeanors on criminal history; less than $4,000 in collections and/or charge-offs on credit check

Interested candidates should visit our

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